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Marketing analysis is a systematic technique of analyzing information that includes conducting exploration to support marketing actions as well as the statistical interpretation of data into details. This details is then used by managers to plan marketing activities, gauge the character of a firm

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Positioning issues tips on how to place a product inside the minds of consumers and tell what attributes differentiate it within the competitor's solutions. A firm typically performs this by creating a perceptual map, which denotes related products and solutions made in the exact same industry I